“'Experimental Relationship' flips the image of masculine power on its head, turning the woman into the purveyor of control through poses, gestures and interactions between two parts of a couple, all caught on film. In the photos, Moro (Liao’s boyfriend) can be seen as the submissive party — directed, managed and laid bare (quite literally) by Liao.
With captions like “You don’t have to be a boy to be my boyfriend” and the seemingly facetious “Relationships work best when each partner knows their proper place,” Liao disrupts our gendered expectations and creates a beautiful examination of passion and sexual connection along the way.”
Matt Moore and Jason Kreher, from Portland-based advertising agencyWieden Kennedy, put together SchadenFreezers that’s stocked full of sad,well-now-my-day’s-ruined jokes. The best part? They’re in the form of melting popsicle GIFs, so as the ice disappears, the sadness unveils itself.